Athletes can be a superstitious lot. They have “lucky socks.” They avoid getting a haircut before a big game. They want special people to attend their games — or to stay away. They do certain things in a certain way, at a certain time. Why? Because a deep belief in a competitive edge helps them to win.

Last year, Pollywog was approached by an entrepreneur in Australia to help him create a brand for his line of field hockey equipment. His vision: A company fanatically focused on design, offering products made with remarkable materials and expert craftsmanship.

We quickly recognized that his new company shared the same intense desire for excellence as the athletes he was marketing to.

Pollywog provided the name for this provocative new line of products:  Ritual.


Following up with brand identity design was the Tenfold Collective in Loveland, Colorado.


There are so many things we love about this project.

  1. That we were able to serve an overseas client through the use of Skype and email.
  2. That the client was so darned intuitive. He had a clear understanding of his business and how he would differentiate his products from the competitions’.
  3. That another design agency grasped the brand promise and personality so completely and were able to create a brand identity and visual language deserving of the name, followed up by a website that fully fleshes out the brand.
  4. That we were able to deliver this project through our Startup Naming Packages. With a single decision-maker and a clearly defined, differentiated positioning, this offering was an ideal fit for this type of project.


Congratulations to Nat and the rest of his team for a well-executed launch of a great product. We are proud to be a part of this brand.