by Devon Thomas Treadwell | Oct 7, 2009 | Branding, Branding Debacles, Naming
Kraft’s most embarrassing and painful new product introduction is now complete. In what has been dubbed an epic Vegefail, its new Vegemite + cheese spread will henceforth be known as “Vegemite Cheesybite.” More than 30,000 people voted for a winning...
by Devon Thomas Treadwell | Feb 23, 2008 | Branding
Joshua Weinberg of Digital Life Consulting Group has a fascinating and thorough account of Apple’s product launch methodology. Well worth a read. I was struck by Apple’s laser focus on the smallest details and how much effort is put into maintaining...
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