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A Mac by Any Other Name

by | May 31, 2012 | Branding, Naming

I’m always fascinated by the background story behind iconic brand names. Like  Apple Computer’s re-imagined personal computer, introduced in 1998, which would ultimately be called the “iMac.” What would Apple look like today if its agency...

Apple’s Brand Fanaticism

by | Feb 23, 2008 | Branding

Joshua Weinberg of Digital Life Consulting Group has a fascinating and thorough account of Apple’s product launch methodology. Well worth a read. I was struck by Apple’s laser focus on the smallest details and how much effort is put into maintaining...