BACKGROUND
Stratasys, a leading manufacturer of 3D printers, contracted Pollywog to help them brand their important new product—the first professional-grade desktop 3D printer priced under $10,000. At this size and price point, 3D printing would now be within reach of small product design companies and high schools who need rapid prototyping for commercial and educational uses.

BRAND STORY
A 3D printer takes a CAD drawing and turns it into a physical object made of plastic. Even intricate designs with moving parts—a bicycle chain or adjustable wrench, for example—can be transformed from a digital file to an actual working model. Our printer seems to create something out of nothing—almost like magic.

NAME
Mojo. It’s a charm or spell. Used more figuratively, mojo is personal magic, and often connected with masculine sex appeal. And because a whopping 94% of the 3D printer audience is male, a name that connects with both magic and masculinity was a perfect choice.

OUTCOME
According to Stratasys, the launch of the Mojo 3D printer helped boost unit sales by 52% over the previous year.