BACKGROUND
In 1970,  a small group of parents in Richfield, MN began meeting in a vacant commercial space to discuss the needs of suburban families that were not being met by more urban-centric programs. Their venue became their name: Storefront. Over time, they relocated, expanded and grew out of their name, yet continued to operate under it for 40 years. Storefront asked Pollywog to help them develop a new name and brand identity to more clearly communicate the value of what they bring to the community–comprehensive and effective mental health treatment, intervention and education that can transform lives.

BRAND STORY
Life can be hard, and sometimes everyone feels stuck or moving in the wrong direction. Whether you’re dealing with a difficult family situation, domestic or sexual abuse or a problem with addiction, we can provide the help you need to get your life back on track.

NAME
“Headway” implies motion in a forward direction while strongly connecting to mental health.

HOW THE CLIENT CONTINUED THE STORY
Brand Identity