BACKGROUND
An app development company based in Switzerland contacted Pollywog to help them brand a new app that blends fitness with an adventure game played with friends.

BRAND STORY
Most workouts can start to feel like a chore, but not with Action Faction. It’s an adventure game—and you’re the hero. Every day you’ll experience new environments and physical and mental challenges. Invite your friends and family to join you, or play with new friends you meet through the game. When you keep fit with friends, you’ll feel the burn, not the boredom.

NAME
“Action” alludes to fitness, while “faction” refers to a group of people sharing with a common purpose. Often associated with a small, dissenting group, “faction” lends a slight tone of conflict, suggesting the sense of drama in the adventure game.