Pollywog creates names that go beyond mere cleverness and creativity. Each of our names tells a compelling story of what’s unique and desirable about a company, product or service — and makes it memorable. As veterans of the advertising, design, and marketing world, our team thrives on building brands, leveraging the latest trends, staying committed to our clients.

In fact, we’ve been identified as the leading naming agency in Minneapolis, and thanks to Clutch, the B2B research and reviews agency, the world now knows how well our market presence, customer service, and industry position stand up to our competitors. Pollywog has a sustained track record of success with developing businesses’ brands and stories, and we’re thankful for this recognition.

We were evaluated by Clutch based on a set of quantitative and qualitative criteria – chief among them being client reviews. We’ve collected 11 reviews since joining Clutch, and retained a 5 out of 5-star rating! We wanted to use this opportunity to highlight some of their comments below:

The project was about finding a name that meant something to our customers … You have to be a great writer or strategic thinker to get to the heart of a B2B liquid chemistry product and have it resonate with people, and Pollywog did an excellent job,” highlighted one client, the head of customer insights at a major chemical manufacturer. “Anytime we had a question, they were quick to answer, and they seamlessly managed our time. I appreciated their flexibility and creativity.


My business wouldn’t be where it is today, 11 years later, if it weren’t for them,” raved a second client, the founder of a concierge service. “They nailed the name to a T on the first round of options they provided, which had a lot to do with the fact that they took the time to get to know me and my brand very well. Their work has helped my business as it’s evolved over the years – it’s the best investment I’ve made, because my company wouldn’t be on the map without its branding.

Sister sites to Clutch, The Manifest and Visual Objects, have also recognized our top performance and expertise, with business news website The Manifest calling us one of the city’s best naming firms and portfolio curation platform Visual Objects featuring us as one of the industry’s premier branding agencies.

We’d like to think that our expertise and passion speak for themselves, but if you’re interested in learning more about our approach, please connect with us here. We’d love to talk about how we can help guide your brand in its most critical formative stages!