In 1970,  a small group of parents in Richfield, MN began meeting in a vacant commercial space to discuss the needs of suburban families that were not being met by more urban-centric programs. Their venue became their name: Storefront. Over time, they relocated, expanded and grew out of their name, yet continued to operate under it for 40 years.

Last year, Storefront asked Pollywog to help them develop a new name and brand identity to more clearly communicate the value of what they bring to the community–comprehensive and effective mental health treatment, intervention and education that can transform lives.

The new brand was unveiled this month on the group’s Web site: Headway Emotional Health Services.


We’re very proud of the work we did for Headway—and pleased again to have provided affordable, effective branding for a worthy cause.