by Devon Thomas Treadwell | Jun 8, 2009 | Branding, Positioning, Uncategorized
GM has announced that it is selling its Saturn division to racing icon Roger Penske. The $1.3 billion Penske Automotive Group has a number of auto-related businesses, including exclusive distribution of the Smart Car in the U.S. and a collection of dealerships...
by Devon Thomas Treadwell | Oct 29, 2008 | Branding, Naming, Positioning
The more I hear about Windows 7, the curiouser it gets. In this interview, Microsoft CEO Steve Ballmer is unable to articulate a “major feature” that would entice people to buy it. He alludes to better performance, “cleanup” of the user...
by Devon Thomas Treadwell | May 22, 2008 | Branding, Naming, Positioning
The reliably clear-thinking Laura Ries goes off on a tear in her blog today over the positioning and naming blunders of the company that makes her favorite athletic shoe. MBT shoes are a classic example of a marketing myopia. It’s a condition found in clients...
by Devon Thomas Treadwell | Mar 2, 2008 | Branding, Positioning
We have long admired Jawbone headsets from Aliph, not only for their sleek design, but also for their spot-on brand name. Now Aliph is showing some additional positioning prowess with the introduction of the personality-driven Jawbone Limited Edition “Jawbone...
by Devon Thomas Treadwell | Feb 7, 2007 | Naming, Positioning
Oh, this one hurts. Just when I thought Kodak was set to rise from the ashes with its new disruptive printing technology, I find out what they named the product line. EasyShare All-In-One printers. Yes, EasyShare. What’s that? Sounds familiar to you? Yes, me too, and...
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