by Devon Thomas Treadwell | May 24, 2011 | Branding, Naming, Nonprofit, Pollywog News
Animal welfare advocates agree: The best way to reduce the heartbreaking volume of animals euthanized by overcrowded shelters is to prevent unwanted litters. But when times are tough, a lot of pet owners can’t afford to neuter their animals, which ultimately...
by Devon Thomas Treadwell | Apr 5, 2011 | Naming, Pollywog News
From the It’s Nice To Be Noticed Department comes this—a thoughtful (and completely unsolicited!) response from someone who really understands what the Sprockets brand can do for the community: Mired in a series of budget cuts, union issues, declining enrollment...
by Devon Thomas Treadwell | Mar 30, 2011 | Naming, Pollywog News, Taglines
How do you increase high school graduation rates by more than 90%? Get kids to keep learning, even when they’re not in school. And how do you do that? By offering them such a wide range of learning opportunities, they can fill their out-of-school time with...
by Devon Thomas Treadwell | Jan 14, 2011 | Branding, Naming, Pollywog News
Pollywog founders John Stucker and Devon Thomas Treadwell appeared this week on Business Radio AM1570’s Peter McClellan Show. Among the topics covered: What makes a brand name powerful? And why does today’s competitive market require a new approach to...
by Devon Thomas Treadwell | Apr 22, 2010 | Naming, Pollywog News
Sales are brisk for Pollywog-named Scent of the Missing, a new memoir by Susannah Charleson, named by Pollywog and released this month by Houghton Mifflin Harcourt. Scent of the Missing chronicles the author’s adventures with her golden retriever as members of a...
by Devon Thomas Treadwell | Mar 9, 2010 | Pollywog News
Brand Naming for the Digital Age Forget everything you know about naming for B2B—the rules are changing. Five converging trends are having a profound effect on how well brand names perform. Will your brand have the power to compete in the coming years? How will you...
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