"In a field crowded with every conceivable name, our clients see our name and say, “ Oh, switch tracks…I get it.” Pollywog brought an amazing amount of strategic science to the naming process, and guided us to a name that consistently gets remembered and rapidly communicates what we are all about. In 30 years of developing brands with major creative firms, this is the best brand naming process I’ve seen."
"With six senior-level, brand-savvy decision-makers on our rebranding team, we recognized the opportunity to develop a truly distinctive and meaningful new name for our organization. We needed skillful management to help us reach consensus on a high-impact name that hadn’t been watered down by compromises.
"Pollywog brought a process and facilitation skills that clearly led us to the best outcome. They greatly reduced subjectivity and championing of names that were not the right fit. With Pollywog’s process, we made the most effective use of team time, avoided going down frustrating dead ends, and finished the process as a team enthusiastically united behind one name."
"Working with you has been a delightful experience, from the moment you introduced your unique naming process to the meeting that we finalized our name and tagline.
"I especially appreciated your blend of creativity and measurable, understandable results. Naming is often a very personal process with opinions driving the outcomes instead of business goals and rational methods. Instead, we were able to make clear decisions that resulted in a distinctive name that represents our group and our brand perfectly. As a wonderful bonus, the process also led us to more lucidity around the future of our group and what makes us passionate, ongoing members.
"In your project management roles, you kept us focused and moving forward, employing online tools to keep us connected and progressing. The process was always clear, our next steps fine-tuned, and you gave us enough simmering time to ensure that the final name was the right one.
"You are people that bring passion, fun, and incisive expertise to the naming process, making it enjoyable and productive.
"Thank you for your support and your part in our next chapter. I highly recommend that any organization that is taking naming seriously should work with Pollywog. Their results speak for themselves — like their name!"
"Devon and John were instrumental in developing a name for our senior communication peer group. They were working with a tough audience — communication and brand professionals from some of the largest organizations in the Twin Cities — yet they provided solid structure and counsel on the approach we took and the name we eventually trademarked. I was particularly struck with the wealth of examples they could cite along the way to help them illustrate the points they were making to us — it’s clear that they’re both steeped in brand theory and practice. They really know their stuff and were able to impart that to us in a fresh and considered way that helped us reach a very viable naming conclusion."
"Over the course of my career, I've been in countless naming and branding sessions, but none as invigorating or as satisfying as the work we did with Pollywog. The unique blend of science and art that Devon and John bring to the process not only effectively cuts through the clutter and gets to the core of your brand, but it's amazingly fun!"
"I was very impressed with the thoroughness of the process that Devon and John used to help our group develop a name. They emphasized some aspects of naming that, in my experience, other naming companies tend to overlook. Devon and John helped us articulate what we wanted our name to convey. They built on this to generate many interesting name possibilities. Ultimately, they took us to an unexpected and distinctive place, which we would have never discovered on our own. Once we identified our recommended name, they helped guide us through the trademarking process. I was impressed by the amount of effort and professionalism they applied to our project. I would not hesitate to recommend them to a business or nonprofit group that is looking for a reasoned and seasoned approach to name generation and all that goes with it."
"As a creative, I tried to come up with a name for my business without much success. I was so impressed with Pollywog’s rigorous process, which helped me arrive at a name that was fresh, memorable and a perfect fit for my business. I was recently in a Master’s course with approximately 30 other people and we all introduced ourselves and gave the name of our companies. About half way through the class, the professor was talking about companies and said 'I don’t remember what companies you are all from with the exception of General Mills, Best Buy and Sweetspot.' That says it all!"
"Devon and John took the time to get to know me and the specialized services I provide in my business, and then they created my business name and tailored made my logo to match me. Pollywog branded me for life and I love it!"
"I've been very pleased with the results of my company's rebranding. The Angelfish Cruises brand really fits my business, and it has received overwhelmingly positive responses from my clients—they tell me they love the logo. It has also elevated the perception of my company with the cruise lines that I deal with daily. Instead of thinking of me as a small operator, they give my company more attention and better service than I had before."