Headway remains the best rename in the Twin Cities nonprofit area. I realize I am biased but I trust my reaction to new names, and I do a lot of asking of others about their response to new names when I hear them. My opinion about Headway's strong connection as compared to the other new names has been reinforced 100% of the time. I am very proud of our name and image and remain grateful for your process, creativity and wisdom.
— Pat Dale, CEO
In 1970, a small group of parents in Richfield, MN began meeting in a vacant commercial space to discuss the needs of suburban families. Their venue became their name: Storefront. Over time, they relocated, expanded and grew out of their name, yet continued to use it for 40 years. Storefront asked Pollywog to help them develop a new name and brand identity to more clearly communicate the value of what they bring to the community—comprehensive and effective mental health treatment, intervention and education that can transform lives.