Headway remains the best rename in the Twin Cities nonprofit area. I realize I am biased but I trust my reaction to new names, and I do a lot of asking of others about their response to new names when I hear them. My opinion about Headway's strong connection as compared to the other new names has been reinforced 100% of the time. I am very proud of our name and image and remain grateful for your process, creativity and wisdom.
— Pat Dale, CEO
In 1970, a small group of parents in Richfield, MN began meeting in a vacant commercial space to discuss the needs of suburban families. Their venue became their name: Storefront. Over time, they relocated, expanded and grew out of their name, yet continued to use it for 40 years. Storefront asked Pollywog to help them develop a new name and brand identity to more clearly communicate the value of what they bring to the community—comprehensive and effective mental health treatment, intervention and education that can transform lives.
Positioning, Naming and Brand Identity