Animal Humane Society
The work that Pollywog did was critical in taking that first step of creating messages and crafting a case for support that would resonate with donors. We had a complex problem that we were trying to describe—with multiple components to solving the problem—and with few examples of specific measurables and one big giant outcome of reduced euthanasia. Pollywog helped us simplify these messages and created emotionally compelling content that we could use in a variety of written formats.
— Katie Nelsen, CFRE, Vice President of Development
In 2009, the Animal Humane Society (AHS) initiated Bound for Home, multi-year program aimed at reducing the number of animals taken in and increasing those adopted out—with the ultimate goal of reducing euthanasia. Critical to fundraising was communicating to donors Bound for Home's sweeping new vision. AHS needed new ways to frame a decades-old problem, so they engaged Pollywog. We delivered fresh language and ideas that AHS threaded throughout its marketing and communications, resulting in a powerfully updated brand story.
Pollywog services provided:
Brand Story, Tagline
Brand Story, Tagline