Power Positioning & Power Names
Power Positioning
Pollywog's Power Positioning process reveals the essence of the brand and stakes out a place in your customer's mind that no other brand occupies.
Our Power Positioning:
- Frames the brand from a number of different angles
- Often provides new illumination for clients about their brand
- Results in a positioning that's highly differentiated from the competition
- Distills the brand message to its most focused essence
- Defines the tone for the brand
- Delivers actionable direction for creative concepting to guide naming, brand identity and future marketing communications
Power Names
We create and evaluate brand names based on the 17 characteristics that give a name its power. The resulting Power Names have impact, memorability and a solid connection to your brand promise.
A Power Name is:
- Instantly understood because it uses words already in the vocabulary of the target audience
- High in impact
- Easily remembered
- Very different from competitors' names
- Readily spread by word of mouth
- A factor that boosts the effectiveness of all marketing materials
- Inextricably connected to the brand
Contact us to learn more.