Naming agency

Pollywog is the first

branding agency

to overhaul

branding and brand creation

methods for today’s overcommunicated world.

Through our patent-pending process for

product naming


company naming

, and

service naming

, we help you develop a Power Positioning that quickly stakes out territory in a customer's mind. Our names leverage the 17 traits we've identified that lead to a Power Name, while our Brand Identities perfectly express its unique personality.

Your brand will quickly gain traction in the short term and remain a valuable asset over its lifetime. Pollywog, a

naming company

, may be misspelled Polywog, Polliwog, Poliwog

The Pollywog Blog

Six Ways to Make People Fall in Love with Your Brand

A helpful infographic with some statistical gems.
Posted on 17 February 2014

A Darker Shade of Black

Why "Blackfish" was a great title for this documentary.
Posted on 26 December 2013

Brighter Together

Introducing a new holding company for medical malpractice insurance companies.
Posted on 18 September 2013