Pollywog is the first agency to overhaul brand creation methods for today’s overcommunicated world.
Through our patent-pending process, we help you develop a Power Positioning that quickly stakes out territory in a customer's mind. Our names leverage the 17 traits we've identified that lead to a Power Name, while our Brand Identities perfectly express its unique personality.
Your brand will quickly gain traction in the short term and remain a valuable asset over its lifetime.
The Pollywog Blog
The Inside Scoop on 10 Tech Brand Names
How ten famous tech brands (including BlackBerry and Twitter) got their names.
Windows 7 — Curiouser and Curiouser
What's the brand positioning for Windows 7? Not even Steve Ballmer can say for sure.
Running from Vista–in the Wrong Direction
"Windows 7" as a brand name is so weak, it's almost as if Microsoft doesn't want anyone to notice that they've introduced a successor to Vista.