What do you get from Pollywog that you can't get from other naming and branding agencies? Power.

It comes from the world's first patent-pending process for creating brands. It's a process built from the ground up to create brands with the muscle to succeed in a crowded marketplace—a branding glut that will only get worse as time goes on.

The Pollywog process ensures that your brand gets a Power Positioning, a positioning staking out a place in your customer's mind that no other brand occupies.

And, while most agencies are using naming methods that haven't changed much in the last 30 years, Pollywog has completely reinvented the process of brand creation to consistently produce Power Names—names that have impact, memorability and a solid connection to your brand promise.

We've identified 17 characteristics that combine to give a name its power. These key traits help guide our creative thinking and ultimately through our proprietary evaluation process reveal which names will be the most effective in the marketplace.

Pollywog Brand Identities are built on these solid foundations, and engage the power of design to visually express the brand personality and provide the perfect complement to the Power Name.

With over 2.5 million brands trademarked in the U.S. and 3 million more in the rest of the world, your new brand needs every advantage you can give it to succeed. That advantage is the Pollywog edge.