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		<title>Tweet Your Brand Promise</title>
		<description><![CDATA[If you can't fit your brand promise into one sentence, you're probably trying to say too much.]]></description>
		<link>http://pollywoginc.com/blog/2012/01/17/tweet-your-brand-promise/</link>
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		<title>The Dogs of War</title>
		<description><![CDATA[How brand confusion is hurting (and helping) the Humane Society of the United States.]]></description>
		<link>http://pollywoginc.com/blog/2011/12/27/the-dogs-of-war/</link>
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		<title>Netflix: The Giant Stumbles</title>
		<description><![CDATA[Why the brand name Netflix chose for its DVD-by-mail service deserves as much scorn as its ham-handed price increase.]]></description>
		<link>http://pollywoginc.com/blog/2011/09/30/netflix-the-giant-stumbles/</link>
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		<title>&#8220;FAIL:  Why Most Brand Names Suck&#8221;</title>
		<description><![CDATA[A Pollywog presentation to students at Rasmussen College.]]></description>
		<link>http://pollywoginc.com/blog/2011/07/29/why-most-brand-names-suck/</link>
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		<title>Making Some Headway</title>
		<description><![CDATA[Pollywog leads a local nonprofit through a rebranding project, replacing a name it has used for 40 years.]]></description>
		<link>http://pollywoginc.com/blog/2011/07/18/making-some-headway-2/</link>
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		<title>Trademarks can be Rough Sledding for Nonprofits</title>
		<description><![CDATA[A small, Minnesota-based nonprofit prevails over the formidable Susan G. Komen "Race for the Cure" in a trademark dispute.]]></description>
		<link>http://pollywoginc.com/blog/2011/06/03/trademarks-can-be-rough-sledding-for-nonprofits/</link>
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		<title>A Small Price to Spay</title>
		<description><![CDATA[Pollywog leads the naming of a new spay/neuter service from the Animal Humane Society.]]></description>
		<link>http://pollywoginc.com/blog/2011/05/24/a-small-price-to-spay/</link>
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		<title>Sprockets: A &#8220;Hopeful Ray of Sunshine&#8221;</title>
		<description><![CDATA[Can a brand help turn around a struggling, demoralized educational environment? ]]></description>
		<link>http://pollywoginc.com/blog/2011/04/05/sprockets-a-hopeful-ray-of-sunshine/</link>
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		<title>St. Paul Kids Find Out What Moves Them</title>
		<description><![CDATA[Pollywog unveils a new naming project, recently completed for the Mayor's Office of the City of Saint Paul.]]></description>
		<link>http://pollywoginc.com/blog/2011/03/30/st-paul-kids-find-out-what-moves-them/</link>
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		<title>What Branders Can Learn From Hollywood (And Vice Versa)</title>
		<description><![CDATA[It should come as no surprise that what works in a brand name also works in a movie title. ]]></description>
		<link>http://pollywoginc.com/blog/2011/02/11/what-branders-can-learn-from-hollywood-and-vice-versa/</link>
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