Kudos for the Queen Bee

Devon Thomas Treadwell | Brand Identity,Branding,Naming,Pollywog News,Rebranding,Small Business | Tuesday, February 12th, 2013

In 2007, Mary Pokluda was an aspiring entrepreneur with the self-named personal assistant business, “The PA4U.” Recognizing the weakness of her brand name, though, Mary asked Pollywog to help.

So we created a new brand for her—Bumblebee—a friendly, approachable  name connoting task-driven efficiency.

Mary instantly loved her brand (and even tattooed the logo on her ankle!) and proceeded to leverage the strength of the name and visual identity in her marketing and networking. With its many evocative connotations, the Bumblebee brand has enabled Mary to link it to her services in memorable ways. From her home office—the Hive—she manages her “worker bee” subcontractors as they buzz around town from task to task.

“The aspect of association is huge,” Mary says. “Having a strong brand has allowed me to be memorable and stay top of mind.”

Combined with the strength of her brand, Mary’s determination, skills and “sweet-as-honey” personality have created a small business force of nature, and Bumblebee has enjoyed remarkable growth during the toughest economic climate since the Great Depression.

Today we learned that Bumblebee has been named one of the 100 best in American business and has received the 2013 Blue Ribbon Small Business Award from the U.S. Chamber of Commerce.

We’re very proud of Mary and her commitment to her brand. Congratulations, Mary!

 

 

 

 

 

 

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