Comments on: It’s All Good http://pollywoginc.com/blog/2008/12/17/its-all-good-how-negative-connotations-make-a-brand-name-more-powerful/ Tue, 02 Feb 2010 08:52:26 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Devon http://pollywoginc.com/blog/2008/12/17/its-all-good-how-negative-connotations-make-a-brand-name-more-powerful/comment-page-1/#comment-301 Devon Fri, 16 Jan 2009 16:46:09 +0000 http://pollywoginc.com/blog/?p=65#comment-301 Hi, Daedalus. Sorry to take so long in responding! I think you're fighting an uphill battle, unfortunately. If more people knew the myth of Daedalus, you could possibly do a tagline around some aspect of it, but I suspect few would understand what you're getting at. We typically tell one-man-bands to develop a brand rather than use their personal name. This allows them to have a presence that's bigger than themselves. They then have the flexibility of adding employees under that brand, growing the business, and potentially selling it--a more difficult prospect for a self-named business. Hi, Daedalus. Sorry to take so long in responding!

I think you’re fighting an uphill battle, unfortunately. If more people knew the myth of Daedalus, you could possibly do a tagline around some aspect of it, but I suspect few would understand what you’re getting at.

We typically tell one-man-bands to develop a brand rather than use their personal name. This allows them to have a presence that’s bigger than themselves. They then have the flexibility of adding employees under that brand, growing the business, and potentially selling it–a more difficult prospect for a self-named business.

]]> By: daedalushowell http://pollywoginc.com/blog/2008/12/17/its-all-good-how-negative-connotations-make-a-brand-name-more-powerful/comment-page-1/#comment-299 daedalushowell Wed, 07 Jan 2009 07:00:00 +0000 http://pollywoginc.com/blog/?p=65#comment-299 Brilliant post and great analysis. As someone whose career is predicated on acting as my own brand, I've often fretted the name issue (mine looks cool as a printed byline – if I may say – but tends to hang people up otherwise). What advice do you have for self-branded professionals in similar positions as mine, with significant equity in their current names, but facing hurdles in terms of maintaining brand recognition? Perhaps a slogan or other modifier? Thanks, DH Brilliant post and great analysis. As someone whose career is predicated on acting as my own brand, I’ve often fretted the name issue (mine looks cool as a printed byline – if I may say – but tends to hang people up otherwise). What advice do you have for self-branded professionals in similar positions as mine, with significant equity in their current names, but facing hurdles in terms of maintaining brand recognition? Perhaps a slogan or other modifier? Thanks, DH

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