Founded in 2007, Minneapolis-based Pollywog is an unconventional branding agency with a state-of-the-art naming process.

Unlike other branding agencies, we understand that the name is the most fundamental element of a brand—and it's critical to get it right.

Unlike naming companies and consultants, we understand what a brand name needs—instant meaning, impact, emotional connections, nuance—to go beyond being merely an identifier to becoming a brand building force.

Pollywog has overhauled the traditional approach to naming and developed the world's first patent-pending brand creation process. Our unique perspective grew out of the founders' experience as creative professionals working for some of the world's largest advertising and marketing agencies.