Naming agency

Pollywog is the first

branding agency

to overhaul

branding and brand creation

methods for today’s overcommunicated world.

Through our patent-pending process for

product naming


company naming

, and

service naming

, we help you develop a Power Positioning that quickly stakes out territory in a customer's mind. Our names leverage the 17 traits we've identified that lead to a Power Name, while our Brand Identities perfectly express its unique personality.

Your brand will quickly gain traction in the short term and remain a valuable asset over its lifetime. Pollywog, a

naming company

, may be misspelled Polywog, Polliwog, Poliwog

The Pollywog Blog

Advising the Advisors

Announcing the new names of a growing number of rebranded Ameriprise advisor practices.
Posted on 16 December 2014

Premium Blend

Pollywog rebrands a business consultancy comprised of experts in various disciplines.
Posted on 16 December 2014

Strange Fruit

Why name options with racial connotations need a disaster check.
Posted on 10 December 2014