Naming agency
Pollywog is the firstbranding agency
to overhaulbranding and brand creation
methods for today’s overcommunicated world.Through our patent-pending process for
product naming
,company naming
, andservice naming
, we help you develop a Power Positioning that quickly stakes out territory in a customer's mind. Our names leverage the 17 traits we've identified that lead to a Power Name, while our Brand Identities perfectly express its unique personality.Your brand will quickly gain traction in the short term and remain a valuable asset over its lifetime. Pollywog, a
naming company
, may be misspelled Polywog, Polliwog, PoliwogThe Pollywog Blog
The Improbable Histories of Famous Brands
What happens when brands engage in revisionist history?
“Scent of the Missing” Finds Early Success
Pollywog-named "Scent of the Missing" has been released and is enjoying brisk sales.
Pollywog to Present at Business Marketing Association
John Stucker and Devon Thomas Treadwell will present "Brand Naming for the Digital Age," how five converging trends are influencing brand name effectiveness.
“In a field crowded with every conceivable name, our clients see our name and say, 'Oh, switch tracks…I get it.' Pollywog brought an amazing amount of strategic science to the naming process, and guided us to a name that consistently gets remembered and rapidly communicates what we are all about. In 30 years of developing brands with major creative firms, this is the best brand naming process I've seen.”
Craig Britton, President, SwitchTrack, a business consultant firm