Naming agency
Pollywog is the firstbranding agency
to overhaulbranding and brand creation
methods for today’s overcommunicated world.Through our patent-pending process for
product naming
,company naming
, andservice naming
, we help you develop a Power Positioning that quickly stakes out territory in a customer's mind. Our names leverage the 17 traits we've identified that lead to a Power Name, while our Brand Identities perfectly express its unique personality.Your brand will quickly gain traction in the short term and remain a valuable asset over its lifetime. Pollywog, a
naming company
, may be misspelled Polywog, Polliwog, PoliwogThe Pollywog Blog
Apple Goes with the Flow.
Steve Jobs and company dismiss criticism of the iPad brand name. What does this say about Apple?
Best and Worst Brand Names of 2009
Just released--our list of this year's winners and losers in the brand naming game.
AOL: New Logo, Same Irrelevant Positioning
The bigger they are, the harder it is to change.
“In a field crowded with every conceivable name, our clients see our name and say, 'Oh, switch tracks…I get it.' Pollywog brought an amazing amount of strategic science to the naming process, and guided us to a name that consistently gets remembered and rapidly communicates what we are all about. In 30 years of developing brands with major creative firms, this is the best brand naming process I've seen.”
Craig Britton, President, SwitchTrack, a business consultant firm